Our local newspapers have demostrated leadership in our communities, now combine that with online video capabilities and descriptive photo opportunities of our web site, to offer a competitive advantage. By utilizing the resources of the local newspaper, along with the interactivity of our web site, Local AutoSource can provide you with powerful marketing tools.

 

 

§ Business Profile Page

oDesigned specifically to be easily found by search engines and to drive traffic to your dealership.

§ Video

oAdd links to your videos on youtube and other video sites – even your own.

§ Banner Advertising

oWe deliver a complete range of rich media advertising formats including expanding and floating ads, in-page and peel-down solutions, and other special advertising units.

§ Text Messaging and Mobile Inventory Delivery (additional cost)

oText messaging offers a new lead source for auto dealers. Through text messaging, dealers receive real-time notification of interest from prospective car buyers! Now you can track leads from print and online advertising and maximize your ROI for every ad dollar!

oWe also deliver your inventory to any cell phone   

§ Our Search makes it easier for car buyers to find a vehicle in the local marketplace

§ Large local selection of vehicles from dealers and private sellers.

§ Hundreds of photos to view before you visit the dealer.

 

 

Automotive dealers nationwide dedicate a larger share of their ad spending on newspapers and interactive media than any other options. In fact, newspapers have a 25% share of dealers’ and dealer associations’ ad spend while interactive has over a 23% share of their ad spend.

 

Newspapers and interactive are the top media choices among both franchised car dealers as well as independent car dealers. In 2008, franchised car dealers were estimated to spend $892 million on daily newspapers while independent car dealers’ average newspaper ad spend was estimated at over $1 billion in 2008.